Your Business Doesn’t Have To Scale

For some, being self-employed is good enough

When I got up the nerve to go out on my own and start my independent recruiting business in 2012, I figured I’d spend the first couple of years doing everything myself and eventually find a path to automation and scalability. The goal was and still is to spend more time working on the business, not working in the business.

Three years later, I was no where closer to achieving that scalability than when I’d first started.

While I’d proven I could build myself a profitable, 100% self-dependent business, I started getting restless and questioning my future.

Was I going to spend the next 20 years as a glorified freelance, having to work my tail off to generate the modest income necessary to support my family? Was I not going to be able to convert my business into a passive, instead of active income stream for the future?

Rather than sit around and dwell on it, I channeled my existentialism into research on the best way to scale a service business.

I quickly discovered a Pandora’s Box of DIY scale-your-small-business gurus who post about such things online (most of them I think are really just paid content creators) and they all advocate for the same basic thing: to scale a service…